Case Study: Barstool Sports recovers $255K in annual revenue with Noibu

Barstool Sports Achieving Error Free eCommerce with Shopify Plus and Noibu

Barstool Sports, a sports media and merchandise company using Shopify Plus, faced the challenge of technical glitches and errors on its ecommerce site that negatively impacted customer experience and revenue. These issues, which included checkout problems and third-party app disruptions, were difficult to detect and prioritize, risking lost sales.

The company implemented Noibu, an ecommerce analytics and monitoring platform. Noibu provided visibility into site issues, allowing the team to quickly surface, prioritize, and resolve errors based on their revenue impact. This solution helped Barstool Sports recover $255,000 in annual revenue and achieve a 20x return on investment with Noibu.

Barstool Sports

Joe Bona

Senior Software Engineer