Case Study: Ariat prevents $5.5M in ecommerce revenue loss with Noibu

Ariat’s eCommerce Monitoring Journey with Noibu

Ariat, a global performance footwear and apparel brand, was facing the quiet loss of significant ecommerce revenue due to hidden site issues and friction, particularly within its checkout funnel. Despite having a mature QA process and a robust stack of tools, the company struggled to detect these critical issues in real time and was unable to tie them to a specific financial impact. This challenge led them to partner with the vendor Noibu and its ecommerce analytics and monitoring platform.

By implementing Noibu’s platform, Ariat’s team gained real-time visibility into site errors, which the software automatically detected and prioritized based on their calculated revenue impact. This allowed the company to shift from reactive triage to revenue-driven development. As a result of using Noibu, Ariat resolved 419 critical issues, prevented over $5.5 million in lost revenue, and achieved a return on investment exceeding 10x.

Ariat

Todd Purcell

Senior Director of eCommerce Engineering