Case Study: Alice & Olivia achieves faster bug resolution and higher conversions with Noibu

Alice + Olivia’s Journey Toward Efficient Bug Resolution with Noibu

Alice & Olivia, a premium womenswear brand, was struggling to efficiently identify and resolve technical errors on its ecommerce site. Their team, along with an external development agency, relied on customer and employee reports, which lacked the detail needed to reproduce and fix bugs, causing friction in the customer experience and lost revenue. They chose the Noibu platform to gain better technical insights and error resolution capabilities.

Implementing Noibu provided Alice & Olivia with detailed session replays, error impact analysis, and Jira integration, which streamlined their bug resolution workflow. The solution helped them resolve critical checkout errors, saving valuable development hours and preventing over $1.8 million in annual revenue loss. Noibu also facilitated better cross-team communication and provided clear dashboards to visualize the positive impact of their efforts on site health and conversions.

Alice & Olivia

Carrie McMahon

eCommerce Product Manager