Case Study: Ventract Achieves 150% Growth in Property Manager Profiles with NoGood

Ventract grows contractor profiles 70% with NoGood

Ventract, a company that connects property managers with contractors through an online marketplace, faced the challenge of pivoting from a relationship-driven call center to a scalable digital platform. Their key hurdle was building a balanced two-sided marketplace, needing to quickly grow both the number of listed jobs and contractor profiles to fuel predictable growth. They partnered with the growth marketing agency NoGood to address this.

NoGood implemented a full-funnel strategy involving audience identification, conversion rate optimization, and targeted advertising across Facebook, Google, and Bing. This solution drove a massive increase in participation on both sides of Ventract's marketplace. The results included a 70% month-over-month growth in contractor profiles and a 150% month-over-month increase in property manager profiles. Additionally, NoGood helped achieve a 90% MoM increase in signup completions and a 66% MoM increase in the signup conversion rate.

Ventract