Case Study: Upward builds 3.5M+ TikTok impressions with NoGood

Upward builds 3.5M+ TikTok impressions in under 6 months with NoGood

NoGood helped Upward, a Christian dating app, overcome the challenge of standing out in the crowded dating app market. The app needed to build a niche community around its faith-based identity while also achieving broad reach and differentiating itself from competitors with generic content.

The solution implemented by NoGood was a deep strategy partnership focused on creating a niche, community-led TikTok presence. This involved rapid content experimentation and a platform-native execution that resulted in over 3.5 million organic impressions and a 10% average engagement rate in under six months.

Upward