Case Study: SteelSeries boosts AI conversions with NoGood

Steelseries drives 27x more AI conversions with NoGood

SteelSeries, a global leader in gaming accessories, faced the challenge of low visibility and inconsistent rankings in AI search platforms like ChatGPT and Gemini, despite strong traditional SEO. Competitors were beginning to claim territory in this emerging channel, and there was no established playbook for optimizing for AI. They partnered with NoGood for its AEO (AI Engine Optimization) strategy and implementation services to establish dominance quickly and prove the business value of AI search.

NoGood developed a multi-platform AEO strategy, optimizing content and technical infrastructure specifically for how AI platforms evaluate and cite brands. This included building strategic authority and implementing real-time monitoring. The results were significant, with a 27x increase in year-over-year conversions from AI platforms and a 75% improvement in their Perplexity visibility score. AI search became a measurable, scalable revenue channel for SteelSeries, driving a 7.1x increase in conversions and establishing a new high-intent acquisition channel.

Steelseries