Case Study: Rivet achieves 230% more new user sign-ups with NoGood

Rivet increases new user sign-ups by 230% with NoGood

Rivet, an open-source, cloud-based Ethereum API provider, faced the challenge of establishing authority and driving high-intent traffic in a new, niche market. Their specific hurdles included identifying the best channels to reach developers, overcoming cryptocurrency advertising restrictions, and developing trust for their new brand focused on privacy. They partnered with the growth marketing agency NoGood for a strategy to overcome these obstacles.

NoGood implemented a holistic growth marketing strategy that included rapid experimentation across multiple channels and budget diversification to navigate advertising limitations. By adopting Rivet's brand for consistency and executing targeted creative experiments, NoGood was able to significantly increase key metrics. The results included a 230% increase in new user sign-ups, a 64% increase in engaged accounts, and the establishment of Rivet as a dominant brand in its vertical.

Rivet