Case Study: Payzer achieves a 21% increase in SQLs with NoGood

Payzer increases SQLs by 21% with NoGood

Payzer, a B2B enterprise providing business management software for contractors, faced challenges in monetizing free users, expanding into new markets, and creating awareness of its premium features. They partnered with the growth marketing agency NoGood to implement a comprehensive strategy involving paid media, SEO, and creative optimization.

NoGood executed a multichannel approach that included crafting sector-specific messaging for contractors, precise audience targeting, and creative optimization across platforms like LinkedIn, Google, and Meta. This strategy resulted in a 21% increase in Sales Qualified Leads, a 46% improvement in the conversion rate to closed-won deals, and a 30% increase in click-through rate month-over-month for Payzer.

Payzer