Case Study: iovera° achieves record-breaking growth with NoGood

Iovera° boosts HCP and patient leads 102% with NoGood

iovera°, a revolutionary cryoanalgesia device developed by Pacira BioSciences, faced the challenge of establishing its brand as a leading authority in the non-opioid pain treatment market. They needed to increase awareness among healthcare providers and patients, drive high-quality traffic to their website, and effectively communicate their unique value proposition. To address this, they partnered with the growth marketing agency NoGood.

NoGood implemented a multi-faceted solution including performance marketing, paid search and social, SEO, and website conversion rate optimization. Their strategy involved identifying distinct audiences, improving the user experience, and creating targeted content and lead generation campaigns. This approach resulted in record-breaking growth for iovera°, including a 102% increase in leads, a 107% increase in conversion rate, and a 43% decrease in cost per lead, successfully establishing their market presence.

Iovera°