Case Study: Invisibly increases app installs and reduces CAC with NoGood

Invisibly increases app installs by 103% MoM with NoGood

Invisibly, a Founders Fund-backed startup founded by Jim McKelvey, sought to establish its authority in the data market, drive high-intent traffic, and raise brand awareness for its new platform that allows users to access premium content using their data. To meet these challenges and achieve a target user retention rate, they partnered with the growth marketing agency NoGood, which employed services including product-led growth strategy, paid performance advertising, and conversion rate optimization.

NoGood implemented a comprehensive solution involving brand alignment, a new analytics stack, rapid experimentation across multiple ad channels, and a holistic lifecycle strategy. This approach led to significant results for Invisibly, including a 103% month-over-month increase in app installs and a 65% decrease in customer acquisition cost. Furthermore, NoGood's work on the product's UX/UI contributed to a 400% increase in user retention quarter-over-quarter.

Invisibly