Case Study: Intuit achieves 500% growth in active users with NoGood

Intuit increases active users 500% with NoGood

Intuit, a financial software company, hired the growth marketing agency NoGood to help launch and establish product-market fit for its new video conferencing platform, Accelerate. The challenge involved developing a complete go-to-market strategy, including brand positioning, user acquisition, and product-led retention for this new product in a competitive space.

NoGood implemented a persona-specific acquisition strategy and established a customer feedback loop to drive product optimizations. This approach, focused on growth retention and product-led growth, led to significant measurable impacts. The results for Intuit included a 25% increase in total sign-ups and a remarkable 500% increase in active users from trial sign-ups. NoGood also reported that 97% of all sign-ups were driven by its paid media strategy.

Intuit