Case Study: Gelato cuts CAC by 67% with NoGood

Gelato cuts CAC by 67% with NoGood

The customer, Gelato, a global print-on-demand platform, faced challenges with limited brand awareness against established competitors and the difficulty of conveying its complex value proposition to a diverse audience. The vendor, NoGood, provided services including growth strategy development, organic social and content growth, and full-funnel rapid experimentation to address these challenges.

NoGood implemented a content-first audience acquisition strategy and a cross-platform amplification system, using TikTok as a testing ground for messaging. This solution led to a 67% quarter-over-quarter decrease in customer acquisition cost (CAC), a 61% reduction in cost per account created, and a 202% increase in first-order conversions from organic search traffic for Gelato.

Gelato