Case Study: Fratelli Carli achieves 350% new customer revenue growth with NoGood

Fratelli Carli grows new customer revenue by 350% with NoGood

Fratelli Carli, a century-old Italian producer of high-quality olive oil and gourmet foods, faced significant challenges in the US market. Their previous campaigns led to low margins and poor customer retention due to an overreliance on discounts. With minimal brand recognition and a customer base hesitant to purchase high-cost items online, they partnered with the growth marketing agency NoGood for a new strategy.

NoGood implemented a comprehensive solution, beginning with audits of the tech and media stacks. They then conducted deep customer analysis and rapid experimentation with new audience personas and brand messaging. This approach significantly decreased customer acquisition costs. The results were substantial, with Fratelli Carli seeing a 350% year-over-year increase in new customer revenue and a 50% increase in existing customer revenue, achieving an overall return on ad spend of 6x.

Fratelli Carli