Case Study: EXPAREL achieves 307% HCP sign-up growth with NoGood

Exparel boosts HCP sign-ups by 307% with NoGood

Exparel, a subsidiary of Pacira Biosciences that provides a non-opioid anesthetic, faced challenges in standing out against rising competition and attracting high-intent traffic to convert into leads. They partnered with the growth marketing agency NoGood to enhance their online presence and increase awareness of non-opioid treatment options.

NoGood implemented a comprehensive performance marketing strategy that included audience targeting, UX and SEO improvements, and rapid experimentation in paid search and social. This solution drove a 307% increase in healthcare provider (HCP) sign-ups for the third consecutive year, along with a 57% increase in website traffic and a 106% increase in providers connecting directly with Exparel.

Exparel