Case Study: Chime achieves 93% enrollment growth with NoGood

Chime drives 93% more enrollments with NoGood

NoGood partnered with Chime, a financial technology company providing mobile banking services. Chime faced challenges due to strict financial regulations that limited direct money guidance, a social media presence that inherited customer frustrations, and a complete lack of visibility in AI-powered search results compared to its competitors.

The solution involved a multi-faceted growth strategy from NoGood. This included rebuilding Chime's TikTok presence with native, culturally relevant content and implementing a first-of-its-kind AI search (AEO) infrastructure to gain visibility in LLMs like ChatGPT and Gemini. The results were significant, driving a 150% increase in social views, a 163% increase in social shares, and a 93% enrollment lift from AI-generated traffic.

Chime