Case Study: Cameo scales paid revenue 113% with NoGood

Cameo scales paid revenue 113% with NoGood

Cameo, a platform for personalized celebrity video messages, faced challenges in sustaining growth after the pandemic. As consumer behavior shifted, they experienced downward pressure on bookings and revenue. They partnered with the growth marketing agency NoGood to scale paid channels efficiently, particularly ahead of their critical Mother's Day peak, despite having no historical data or established creative assets.

NoGood implemented a multi-phase strategy that began with a rapid onboarding and a successful Mother's Day launch. They then expanded efforts with targeted campaigns for events like fantasy football and the holidays, while also building a scalable evergreen strategy. This approach, which included performance creative and paid media management, allowed Cameo to scale paid investment by 55% while improving efficiency by 30%. NoGood helped Cameo achieve a 113% increase in paid revenue, growing it to $4.9M, and successfully launched TikTok as a new revenue-driving channel.

Cameo