Case Study: SUPER73 eliminates fraud risk and boosts customer engagement with NoFraud

When it comes to fraud prevention, attention to detail rocks

SUPER73, the fast-growing electric bike brand, was seeing rapid growth in 2021 but its existing Shopify fraud tools couldn’t keep up. As order volume rose, the team needed better fraud prevention, stronger security, and a way to reduce costly chargebacks on high-value purchases.

NoFraud implemented a seamless, quick integration with chargeback guarantee, real-time fraud screening, analyst oversight, and chargeback representment services. With NoFraud, SUPER73 eliminated fraud concerns and liability, managed 100% of chargebacks through the platform, lost $0 to fraudulent transactions, and saw a 10% increase in customer engagement thanks to less manual review and more time for customer-facing teams.

SUPER73

Doug Pearce

Director of Customer Services