Case Study: Kinobody cuts annual fraud losses to $0 and recovers $63K with NoFraud

Umzu and Kinobody team up with Nofraud for optimal financial health

Kinobody (along with sister company Umzu) is a fast-growing health and fitness e‑commerce brand that was experiencing escalating fraud and chargebacks as sales climbed. Shopify’s native fraud tools weren’t catching increasingly sophisticated attacks, forcing the company to hire a full‑time fraud analyst and lean on customer service during peak periods; annualized fraud losses ballooned to about $135,000, so the team turned to NoFraud and its Shopify‑integrated fraud prevention solution.

NoFraud was installed on Kinobody’s Shopify stores and immediately began automatically identifying and blocking fraudulent transactions, eliminating the need for manual review and freeing a full‑time employee to focus on customers. As a result NoFraud reduced chargebacks and related losses to $0 annually, improved team morale, and allowed recovered funds to be reinvested into growth.

Kinobody

Darren Crawford

Chief Operating Officer