Case Study: Urban Industry achieves 6.9% higher approval rate and zero manual reviews with NoFraud

The Urban Industry story not all fraud solutions are created equal

Urban Industry, a UK streetwear retailer with four stores, was struggling to scale its fraud screening as online sales grew. After years of manual checks and a disappointing automated solution from a competitor that falsely declined many legitimate orders, Urban Industry selected NoFraud’s fraud prevention system (installed quickly via the Shopify app store) to reduce false declines and streamline order processing.

NoFraud’s solution was tested side-by-side for five weeks and delivered clear gains: overall approval rose to 91.2% versus 84.3% (a 6.9% lift), AVS N approval jumped to 95% from 46%, instant approvals climbed to 99.5% from 98.6%, and Urban Industry went from submitting proof on 24 orders to 0—eliminating manual reviews, speeding fulfillment, and improving customer satisfaction.

Urban Industry

Vickie King

Operations Manager