Case Study: SOLE Fitness increases revenue by 45% with NoFraud

SOLE Fitness Increases Revenue by 45% With NoFraud

SOLE Fitness, a high-quality home and commercial exercise equipment brand, was growing quickly but struggling with manual fraud prevention that relied on basic processor controls and a time-consuming third-party review process. As sales increased and chargebacks spiked after peak seasons, the team found that their old system was blocking legitimate customers while still letting fraud through, creating operational strain and hurting profitability.

By implementing NoFraud’s Fraud Protection and full-service Chargeback Management on Shopify, SOLE Fitness got instant, more accurate fraud decisions and hands-on chargeback support. NoFraud helped SOLE Fitness increase revenue by 45%, boost order approvals by 2.61%, reduce chargebacks by 98%, and reclaim more than 43 hours per quarter, while also improving chargeback win rates by 18%.

SOLE Fitness

Tron Graham

Chief Financial Officer