Case Study: Shimano achieves 99.6% approval rate and zero manual reviews with NoFraud

Shimano is putting the brakes on the Fraud Cycle

Shimano, the high-end bicycle and sporting-equipment brand that recently launched four Shopify D2C sites, was losing sales and spending hours on customer service due to high-dollar chargebacks and Shopify/payment-gateway filters that auto-declined legitimate orders (tourists, travelers, international cards, and freight-forwarding deliveries). To address this, Shimano chose NoFraud’s AI-powered fraud prevention and chargeback protection to replace restrictive gateway rules and reduce manual review overhead.

NoFraud integrated quickly with Shimano’s systems, providing automated AI decisioning plus human review and blocking fraud before orders entered Shimano’s ERP. The outcome: NoFraud boosted Shimano’s approval rate to over 99.6%, eliminated manual review hours and restrictive payment-gateway filters, restored legitimate international and travel-related orders, and freed customer service to focus on sales rather than false declines.

Shimano

Frank Martinez