Case Study: Wine Chateau achieves $40K/year chargeback prevention and a 2% approval lift with NoFraud

NoFraud helps leading online wine seller beat $40,000 yearly in credit card fraud

Wine Chateau, a 40-year-old retailer and one of the largest online wine merchants with over 17,000 SKUs, was losing revenue and customer satisfaction to an inefficient fraud program. Their mix of gateway filters and manual reviews produced a 3.5% order decline rate, delayed shipments during peak times, cost $20,000 in annual overhead, and resulted in more than $40,000 in chargebacks the year before they switched solutions.

After replatforming to Shopify, Wine Chateau installed NoFraud’s Shopify app and its intelligent review system (including Chargeback Protection Guarantee), which validated high‑risk orders without requiring proof from the merchant. NoFraud’s integration—completed in under 10 minutes—helped recover an estimated $40,000 annually, boost legitimate approval rates by 2%, cut $20,000 in overhead, eliminate manual review bottlenecks, and reimburse remaining chargebacks under its guarantee.

Wine Chateau

Saurabh Abrol

Chief Executive Officer