Case Study: Hypnotik, an online martial-arts retailer, achieves a 97.9% approval rate and eliminates manual reviews with NoFraud

Hypnotik knocks out fraud For good this time

Hypnotik, a U.S.-based online retailer of mixed martial arts and Brazilian jiu-jitsu gear, was plagued by daily fraud—especially on international orders—and spent hours each day manually reviewing suspicious transactions. After a disappointing experience with a previous provider (Solution X) that declined many legitimate orders, Hypnotik sought an automated fraud-prevention vendor and selected NoFraud’s app to improve accuracy and streamline order processing.

NoFraud’s solution was installed quickly and its pass/fail protocol plus intensive manual reviews immediately reduced false declines; Hypnotik’s approval rate rose from 89.9% to 97.9% (an 8.0 percentage-point increase), manual reviews dropped to zero, customer complaints vanished, and fees fell by about 40%. NoFraud also provided a chargeback guarantee and a more competitive fee, delivering measurable improvements in order flow and customer satisfaction.

Hypnotik

Mika Casey

Chief Executive Officer