Case Study: Certified Watch Store eliminates fraudulent transactions and cuts manual review time by 95% with NoFraud

How NoFraud saved Certified Watch Store countless hours of manual review and completely stopped their fraud

When Ezzie Schaffran, COO of Certified Watch Store, sought to stop payment fraud on CertifiedWatchStore.com, he was dealing with a patchwork of outside and in‑house security measures and time‑consuming manual reviews. After dismissing costly transaction insurance and customer‑impacting 3‑D Secure options, he selected NoFraud’s full‑service fraud prevention platform.

NoFraud evaluates purchaser location, device identification and global blacklists and personally contacts cardholders when transactions are unclear; it charges a per‑transaction fee (average 10–20¢). Since routing all orders through NoFraud, Certified Watch Store has recorded zero fraudulent transactions and reduced staff time spent on fraud detection by 95%, eliminating virtually all manual reviews and freeing the team to focus on customer experience.

Certified Watch Store

Ezzie Schaffran

Chief Operating Officer