Case Study: Hoodrich boosts order approvals and cuts fraud costs with NoFraud

High-Precision Fraud Detection How Hoodrich Decreased Pricing by 60%

Hoodrich, a fast-growing UK streetwear brand, was struggling with high levels of fraud that let risky orders reach fulfillment and created significant operational overhead. The team’s previous fraud prevention process was clunky and time-consuming, and fraudulent orders were costing the business tens of thousands in weekly revenue before they turned to NoFraud.

With NoFraud’s automated fraud prevention solution and Shopify integration, Hoodrich was able to stop fraudulent orders in real time, eliminate manual fraud review work, and reduce customer complaints about canceled orders. NoFraud blocked over $27K in fraudulent orders in one week, increased Hoodrich’s order approval rate by 4%, cut pricing by 60%, and saved an estimated 500 manual hours per year.

Hoodrich

Natalie Tobias

eCommerce Manager