Case Study: G8Only Doubles Revenue and Eliminates Fraud Headaches with NoFraud

G8Only Doubles Revenue and Gets 8,000 Hours Back With NoFraud

G8Only, an aftermarket automotive performance retailer founded by Joe LaBruzza, struggled with escalating fraud and chargebacks as the business grew. After PayPal and another payment processor failed to adequately protect the company, G8Only was spending about an hour manually confirming each order, especially in fraud-heavy regions like California, while losing significant revenue and creating friction for legitimate customers.

G8Only implemented NoFraud’s real-time fraud prevention and chargeback management solution, which was up and running the same day. With NoFraud, G8Only reopened sales in California, safely passed 60% more orders in the first quarter, increased approvals by 10%, and brought in 25–30% of total revenue from California. NoFraud also eliminated about 8,000 hours of manual fraud-related work per year, helping G8Only double revenue while reducing fraud headaches.

G8Only

Joe LaBruzza

Founder