Case Study: Cellpay achieves 98% approval rate and $0 fraud liability with NoFraud

Cellpay is living stress-free with NoFraud

Cellpay, a fast-growing payments provider that lets consumers prepay and refill phone plans, faced heavy fraud risk because stolen cards or gift cards can be used to load phone accounts irretrievably. After unsatisfactory experiences with Kount and Riskified that either couldn’t keep up with evolving schemes or drove approval rates down to ~80%, Cellpay sought a more flexible, managed solution and engaged NoFraud.

NoFraud implemented its fraud-prevention platform for Cellpay, combining machine learning with human oversight, fast onboarding, and weekly review meetings. The result: a 98% approval rate, a 90% reduction in declines, and $0 fraud liability, enabling Cellpay to reduce chargebacks, recover lost revenue, and roll NoFraud out across acquired businesses.

CellPay

Parves Jasani

Founder & CEO