Case Study: The Telfer School of Management boosts leads and applications with Noetic Marketer

Increase leads and applications for university programs.

The Telfer School of Management at the University of Ottawa worked with Noetic Marketer to address low lead volume and Canadian student applications for its university programs. In 2018, the school wanted to test whether digital advertising could improve performance across its thirteen programs, including its MBA, and turned to Noetic Marketer for support with pay-per-click, social media advertising, and content marketing.

Noetic Marketer built a full-funnel digital marketing strategy using Google and Microsoft ads, Facebook and LinkedIn ads, lead magnets, landing pages, email marketing, and graphic design, with ongoing optimization throughout the academic year. The campaign delivered a 272% increase in leads, a 123% increase in applications, a 290% increase in Canadian leads, and a conversion rate 5x higher than the industry average, helping Telfer achieve its highest MBA enrollment since program inception.

The Telfer School of Management

Carla De Ciccio

Content Strategist