Case Study: Alpha Career College achieves higher lead volume and stronger brand credibility with Noetic Marketer

Alpha Career College boosts lead volume 919% with Noetic Marketer

Alpha Career College, a newly founded private career college in Toronto, partnered with the education marketing agency Noetic Marketer to overcome the significant challenge of building brand credibility and generating qualified leads from scratch. As a new institution without access to provincial student loans, they faced intense competition and needed to attract students who were not deterred by higher upfront costs.

Noetic Marketer implemented a full-funnel digital strategy including targeted Facebook ad campaigns, optimized landing pages, and strategic email marketing. The solution focused on tailored messaging for specific audiences like international students. The results were substantial, with Noetic Marketer driving a 919% increase in lead volume and a 963% increase in applications, while also reducing the cost-per-lead by 53%.

Alpha Career College