Case Study: a leading faculty of engineering boosts graduate enrollments with Noetic Marketer

a leading faculty of engineering drives 6,000+ MQLs with Noetic Marketer

The Leading Faculty of Engineering at an Ontario-based university faced the challenge of generating qualified leads and driving enrollment for its online graduate programs. They needed a new partner to modernize the marketing funnel for their existing management program and to build complete digital marketing strategies from scratch for two new programs in artificial intelligence and digital transformation, all while operating with a significantly constrained budget for the new initiatives. They engaged the services of Noetic Marketer, an education marketing agency, for strategic enrolment planning and digital advertising.

Noetic Marketer implemented a full-funnel, data-driven solution that included multi-platform digital advertising, conversion-focused creative, and seamless system integration. This approach resulted in a 20.21% year-over-year decrease in cost-per-enrollment for the management program and over 6,000 marketing qualified leads generated for the two new programs. Most notably, the artificial intelligence program was deemed a "complete success," achieving nearly the same enrollment as the flagship program with only one-fifth of the marketing budget, and the combined cost-per-admission for the new programs was 68.94% lower.