Case Study: Keller Williams Spain boosts property marketing quality with Nodalview

Keller Williams triples 360 listings and boosts clicks by 40% with Nodalview

The customer, Jordi Mallafré, principal operator of a Keller Williams franchise in Barcelona, needed a unified, cost-effective solution to provide high-quality property marketing materials for the 18 independent agents he supports. The challenge was catering to both agents with limited budgets who couldn't afford professional photographers and established agents who needed to optimize time and costs. The vendor, Nodalview, provided a platform for capturing photos and 360-degree virtual tours.

By implementing Nodalview's solution, Keller Williams was able to standardize and elevate its marketing quality. The platform's ease of use and superior image quality, which even surpassed that of professional photographers in some cases, led to a tripling in the use of 360-degree content. One specific test property using Nodalview's content achieved 40% more clicks on listings. These improvements resulted in better portal positioning, more views, and ultimately higher income for the agents through faster sales. Nodalview successfully provided a single tool that met the diverse needs of all the real estate professionals.

Keller Williams