Case Study: Rutube automates routing optimization with Noction IRP

Rutube automates routing optimization for 30 million monthly visitors with Noction

rutube, a major video streaming platform based in Russia, faced the challenge of maintaining service quality for its over 30 million monthly users. Issues occurring on internet routes outside of its own network were hard to identify and required extensive manual engineering time to troubleshoot, directly impacting the user experience. To automate this network optimization and gain better visibility, rutube deployed Noction's Intelligent Routing Platform (IRP).

The implementation of Noction IRP automated the process of identifying the best performing paths for traffic, eliminating the need for repetitive manual assessments. This provided rutube with extended visibility into traffic flows and anomalies occurring beyond its own infrastructure, enabling faster operational decisions. As a result, the platform's engineering team could focus on developing new solutions for its audience while IRP handled the automated optimization at the network's edge.

Rutube