Case Study: Travel Nevada boosts email engagement with Noble Studios

Travel Nevada increases visitor guide requests 150% with Noble Studios

Travel Nevada, a state destination marketing organization (DMO), faced the challenge of reviving its neglected email marketing efforts due to a small, overextended team. Despite owning a wealth of engaging content, they lacked a cohesive strategy to engage their audience and drive partner referrals. They collaborated with vendor Noble Studios to formulate a new email marketing strategy and implement conversion rate optimization.

Noble Studios migrated Travel Nevada's CRM to HubSpot and developed a new, bold email template. They performed rigorous A/B testing and ongoing analysis to refine content, which led to significant results. Noble Studios helped Travel Nevada achieve a 150% increase in Visitor Guide requests, a 23% increase in sessions from email, and a 204% increase in e-newsletter sign-ups.

Travel Nevada