Case Study: Travel Nevada boosts trips and brand awareness with Noble Studios' integrated campaign

Travel Nevada boosts in-state visitation 42% with Noble Studios

Travel Nevada aimed to shift perceptions of the state beyond Las Vegas and the desert to encourage exploration of its rural heart. To tackle this challenge, they partnered with Noble Studios, which provided an integrated brand strategy and marketing campaign.

Noble Studios developed the "Get a Little Out There" campaign, blending creative storytelling with immersive activations, a reimagined website with a trip planner, multilingual digital content, and strategic partnerships. This solution led to significant results, including a 26% increase in Nevada trips, a 23-point rise in positive brand perception, and a 29% increase in engaged website sessions. The campaign successfully drove visitation and spending within the state.

Travel Nevada