Case Study: Travel Nevada boosts destination awareness and tourism with Noble Studios’ "Get a Little Out There" brand campaign

Travel Nevada boosts campaign awareness to 52% with Noble Studios

The state tourism office Travel Nevada faced the challenge of shifting perceptions of the state beyond just Las Vegas, Reno, and desert to promote its diverse and under-booked destinations. They partnered with the agency Noble Studios to develop a new integrated brand strategy and campaign.

Noble Studios created the "Get a Little Out There" brand platform, which included a new visual identity, paid media marketing, and creative activations like the Black & Silver Saloon and a Chicago dark skies VR experience. The campaign increased destination awareness by 10 points among target audiences. Campaign-aware travelers took more trips, stayed longer, and spent significantly more, with 53% of those exposed saying they would consider a Nevada vacation.

Travel Nevada