Case Study: Tahoe South becomes Visit Lake Tahoe with Noble Studios

Tahoe South drives 135 million impressions with Noble Studios

The Lake Tahoe Visitors Authority, operating under the customer brand Tahoe South, faced the challenge of a brand that no longer resonated with locals or a post-pandemic visitor base. They engaged vendor Noble Studios for brand strategy and services to create a future-proof identity that would unify stakeholders and shift local sentiment towards sustainable tourism.

Noble Studios implemented a solution by rebranding Tahoe South to Visit Lake Tahoe, creating a holistic "lake-first" brand platform with the tagline "Awe and then Some." This new strategy was launched via digital and traditional campaigns targeting both visitors and locals. The results for Noble Studios' client were significant, generating 135 million impressions, 3.3 million video views, and a 66% year-over-year increase in average website session duration from paid efforts.

Tahoe South