Case Study: Tahoe South restores search visibility and drives sustainable travel with Noble Studios

Tahoe South boosts organic traffic 45% with Noble Studios

The customer, Tahoe South which had rebranded to Visit Lake Tahoe, faced a significant drop in organic search traffic and rankings following a domain migration. Simultaneously, they needed to manage post-pandemic tourism by attracting eco-conscious travelers to protect the alpine ecosystem. They partnered with the vendor Noble Studios for a comprehensive digital strategy involving search engine optimization, paid media, and email marketing.

Noble Studios implemented a sustainable SEO strategy that included technical improvements, content optimization, and keyword research. They also launched the "Awe and then Some" and "Rules to Lake By" campaigns to promote responsible travel. The results were highly successful; Noble Studios helped Visit Lake Tahoe reclaim the #1 search rank for "Lake Tahoe," achieve a 45% year-over-year increase in organic traffic, and see a 17% rise in overnight stays with 13% higher accommodation spending.

Tahoe South