Case Study: Tahoe South promotes sustainable travel and reduces overcrowding with Noble Studios

Tahoe South boosts organic sessions 39% with Noble Studios

The customer Tahoe South, represented by the Lake Tahoe Visitors Authority, faced the challenge of overtourism during peak seasons at Lake Tahoe. Their goal was to promote responsible travel to disperse visitors and protect the natural destination. Noble Studios provided creative services, content marketing, and paid media marketing to address this.

Noble Studios implemented a sustainable brand campaign targeting audiences receptive to responsible travel. The solution included crafting specific messaging and utilizing data insights to track a new sustainability audience. The results included a 24.7% sponsored email open rate, a 39% increase in organic sessions, and a 9% year-over-year increase in the share of overnight sustainable visitors, who were also shown to spend more money and stay longer.

Tahoe South