Case Study: Santa Monica Travel & Tourism achieves a standout brand and boosted engagement with Noble Studios

Santa Monica Travel & Tourism boosts personalized itinerary clicks by 106% with Noble Studios

Santa Monica Travel & Tourism needed to differentiate itself from nearby destinations like Los Angeles and encourage longer visitor stays. They partnered with Noble Studios for a comprehensive solution involving brand strategy, web design, and paid media marketing to establish a unique and ownable identity.

Noble Studios developed the "Flow Against The Grain" brand platform and executed a digital-first campaign, culminating in a reimagined website that showcased Santa Monica's dual beach-city character. The results were significant, including a 106% increase in personalized itinerary clicks, a 1,121% rise in partner referrals, and an 81% display ad engagement rate, successfully repositioning the destination.

Santa Monica Travel & Tourism