Case Study: Papillon Grand Canyon Helicopter Tours achieves higher ROAS and revenue with Noble Studios

Papillon Grand Canyon Helicopter Tours boosts paid search revenue 114% with Noble Studios

Noble Studios provided an integrated search strategy for Papillon Grand Canyon Helicopter Tours to address post-pandemic and supply chain challenges. The company struggled with capacity and needed to shift customers from last-minute to longer-term bookings to better utilize its fleet.

The solution involved enhancing analytics with a GA4 migration, then executing broad paid search campaigns targeting inspirational keywords and new geographic markets like the East Coast and France. Organic SEO efforts shifted to improving high-performing pages and user experience. Noble Studios' work yielded a 114% increase in paid search revenue, a ROAS increase to $11.69, and significant organic traffic growth from international markets, enabling Papillon's expansion.

Papillon Grand Canyon Helicopter Tours