Case Study: a Fortune 500 insurance company boosts organic search growth with Noble Studios

Fortune 500 Insurance Company boosts organic traffic 511% with Noble Studios

Noble Studios partnered with a Fortune 500 insurance company that, despite its long industry history, was struggling to stand out online. The client faced intense digital competition and was failing to rank for key non-brand search terms, which was a critical issue as organic search drove 65% of their conversions. They needed a sustainable Search Engine Optimization strategy to improve their visibility and attract quality leads.

Noble Studios implemented a comprehensive topic clustering strategy. This involved in-depth keyword research, stakeholder interviews, and competitor audits to build content pillars and cluster pages, all organized under topic-based URLs and linked together. The solution established the client as an online authority, driving significant growth. Results included a 416% increase in top-three keyword rankings, a 511% rise in organic traffic, and a 520% boost in non-brand traffic, delivering long-term, sustainable SEO performance.