Case Study: Elko Convention and Visitors Authority boosts destination visibility with Noble Studios

Elko Convention and Visitors Authority wins Platinum and Gold awards with Noble Studios

The Elko Convention and Visitors Authority faced the challenge of differentiating its city from common Nevada stereotypes and major tourism destinations like Las Vegas. They partnered with the vendor Noble Studios to create a new performance-driven website that would put Elko back on the map and capture its unique Western charm.

Noble Studios designed and developed a new website that streamlined navigation and showcased Elko's vibrant culture through a rustic yet refined design, custom traveler categories, and content focused on sustainable tourism. The solution successfully redefined the city's online presence, resulting in a website that won multiple awards, including a Platinum Hermes Creative Award and Gold ADDY Awards.

Elko Convention and Visitors Authority