Case Study: City of San Luis Obispo boosts midweek bookings with Noble Studios

City of San Luis Obispo drives 380 room nights and 340% ROI with Noble Studios

Noble Studios partnered with the City of San Luis Obispo to address the challenge of low midweek and offseason travel. The city needed to boost hotel occupancy during historically slow periods, convince travelers to visit or extend stays on weekdays, and encourage local business participation in a promotional offer.

The solution involved creating the MidWeekend promotion, supported by a paid media strategy, email marketing, and PR outreach. Noble Studios developed campaign assets and toolkits for local partners, integrating midweek messaging across targeted digital channels. This effort by Noble Studios resulted in 1.9 million paid media impressions, $266,000 in total booking revenue, a 340% ROI, and 380 booked room nights, significantly increasing awareness of midweek travel options.

City of San Luis Obispo