Case Study: SF Fire Credit Union triples site visits with Noble Digital's omni-channel campaign

SF Fire Credit Union triples site visits and matches Big 3 banks’ CPA with Noble Digital

SF Fire Credit Union faced the challenge of growing its customer base in a market dominated by trillion-dollar banks, despite offering competitive rates. With a limited budget, the credit union needed a way to differentiate itself and attract new members, particularly millennials who would appreciate its not-for-profit philosophy. Noble Digital was engaged to develop a campaign to meet this challenge.

Noble Digital implemented an omni-channel campaign for SF Fire Credit Union that utilized edgy humor across TV, digital radio, and social media to create a memorable brand message. This strategy successfully tripled the amount of people visiting the credit union's site and helped grow its customer base. Most impressively, Noble Digital matched the average cost per acquisition of the largest financial institutions without using cash incentives, achieving this with only a fraction of the budget available to major banks.

SF Fire Credit Union