Case Study: Career College Markham reduces cost per lead with Noah Digital Marketing

Career College Markham reduces cost per lead by 61% with Noah Digital Marketing

Career College Markham was facing significant digital marketing challenges, including outdated landing pages, poorly structured Google campaigns, and an incredibly high cost per lead of $160. To address these issues, they partnered with the vendor Noah Digital Marketing for a comprehensive digital marketing and paid search (PPC) solution.

Noah Digital Marketing implemented a custom strategy that included building new, professional landing pages and recreating all of the college's Google Ads campaigns to target both English and Chinese markets. This solution delivered impressive results, including a 200% increase in impressions, a 59% decrease in average cost, a 20% increase in conversions, and a 61% reduction in cost per lead.

Career College Markham