Case Study: Yorkdale Shopping Centre drives buzz and traffic during TIFF with NKPR

Yorkdale Shopping Centre drives 44.5M media impressions with NKPR

Yorkdale Shopping Centre, a major retail destination in Toronto, partnered with vendor NKPR to generate significant buzz and traffic during the Toronto International Film Festival. The challenge was to create impactful event programming that would engage media, influencers, retailers, and consumers to celebrate 30 years of red carpet style with photographer George Pimentel.

NKPR developed and executed a comprehensive strategy that included event planning, talent management, media relations, and influencer programming. The agency managed an exhibit of Pimentel's work and created supporting creative assets. This effort secured extensive top-tier media coverage, resulting in over 60 million total media impressions from placements in outlets like CTV National News, CBC, Etalk, Toronto Star, and BlogTO.

Yorkdale Shopping Centre