Case Study: TD Bank Group boosts music program awareness with NKPR

TD Bank Group garners 56.8M impressions with NKPR

TD Bank Group, a leading financial services provider, sought to drive greater media and consumer awareness for its decade-long TD Music program. The bank engaged the vendor NKPR to develop an integrated communications plan to showcase its commitment to music and solidify its identity as “The Bank of Music.”

NKPR executed a multi-faceted strategy that included creating the "For the Love of Music" concert event and developing the exclusive TD Green Room destination during the Juno Awards. The agency also managed partner relationships and launched a VIP program to engage influencers. These efforts garnered over 56.8 million media impressions, doubling results year after year, and the TD Green Room grew into an annual event cited as a best practice within the bank.

TD Bank Group