Case Study: Swarovski drives social buzz for Beauty and the Beast with NKPR

Swarovski drives 5,500,000 impressions in 24 hours with NKPR

The world-renowned jewelry and fashion brand Swarovski partnered with the vendor NKPR to increase awareness and generate social media buzz for its Atelier Beauty and the Beast collection. The challenge was to align the campaign with the premiere of the new film and create significant online engagement.

NKPR developed a strategic event plan, hosting an exclusive in-store experience for over 30 influencers and media personalities, followed by a VIP film screening. They managed all event logistics, influencer relations, and digital amplification using the hashtag #SwarovskiBATB. The results for Swarovski were impressive, garnering over 150 social posts with 5.5 million impressions within 24 hours, building new relationships with key influencers, and increasing Instagram followers.

Swarovski