Case Study: Square One boosts luxury destination awareness with NKPR

Square One boosts Instagram followers 26.3% with NKPR

Square One Shopping Centre, managed by Oxford Properties, is a leading Canadian shopping destination. They faced the challenge of raising awareness for a new luxury wing expansion and solidifying their status as a top fashion destination. The vendor NKPR was brought on to manage the public relations and marketing campaign for this launch.

NKPR implemented a comprehensive strategy that included media relations, strategic partnerships with organizations like Soho House, digital promotions, and influencer management. The results were significant, with the concept store attracting over 3,000 visitors and media impressions exceeding 470 million. The campaign’s #SQ1takeover achieved a reach of 10.3 million, increased Instagram followers by 26.3%, and contributed to a 6.6% rise in overall foot traffic for Square One.

Square One