Case Study: Smeg launches its first Canadian showroom with NKPR

Smeg drives 24,863,538 media impressions with NKPR

Smeg, an iconic Italian design brand, faced the challenge of launching its first Canadian flagship showroom in Toronto and driving awareness for the new retail space. To achieve this, they partnered with the vendor NKPR to execute a strategic media and influencer campaign designed to create meaningful engagement with key audiences.

NKPR developed and executed a comprehensive launch strategy that included an exclusive media preview event and personalized showroom tours. This approach successfully secured 15 original media placements and generated 274 pieces of social content. The campaign resulted in over 24 million media impressions and more than 20 million social impressions, effectively establishing Smeg's showroom as a key brand touchpoint in Canada.

Smeg